About Midwest Business

Lou Calamaras

Founder and Principal

Lou Calamaras is founder and principal of MidwestBusiness Sales LLC, a media buying agency that negotiates and finalizes marketing campaigns for event producers, educational institutions and business owners who wish to increase their lead generation or attendees for live events. Besides finding the best value possible, Lou also provides advocacy ensuring all campaigns are fulfilled and constant communication is never interrupted. An up to date list of clients can be found here. Before starting MidwestBusiness Sales LLC, Lou held Sales Director positions for B2B online media companies selling advertising inventory that provided revenue for content producers. Lou has experience working with fortune 500 companies and single-person consultants in all areas of Technology, Finance, Manufacturing, Education, Conference production and Media.

Lou graduated from Canisius College with a Communication Bachelors Degree with focuses in Media Studies and Journalism.  During his free time Lou enjoys participating in and watching sports of all kinds as well as following online media trends as a hobby.